What is strategy?

The word strategy is often used in an inflationary way by consultants. Sometimes, nice-sounding visions are sold as strategies, but often no effort is made to check their feasibility. And often an eclectic bundle of measures is presented as a strategy, without even a common denominator being recognizable. 

How would I define strategy without copy-pasting from Wikipedia? For me, a strategy is at the center of a self-contained, foolproof concept. This consists of five parts. First, an analysis of the framework conditions as a basis. Second, a set of clearly defined, congruent objectives that refer to the analysis. Third, at the core, one might say, are the strategies to be seen as guidelines for achieving the objectives, taking into account the framework conditions. Often forgotten in the fourth place are the measures, the exact means by which the strategy is to be implemented in practice. Unfortunately, many concepts are thin and quiet on this point. And finally, the fifth step that is often neglected is the measurement of results, the definition of KPIs. This must actually be done before you start. 

Assessing the situation at the beginning is particularly important. It describes where we currently stand. It is just as important as your GPS in the car or your maps app on your mobile phone. If you don’t know your current position, you can’t calculate the route to your destination. 

And isn’t it better to go with someone who has been down these paths many times before? That someone, of course, is me. I have more than 20 years of practical experience to bring to life any strategy that may seem abstract and theoretical at first. Let’s just talk about what I can do for you, and I’ll be happy to sketch out this path for you and your task.