»I get involved and help like a friend, with clarity but not with a crowbar, so that the turnaround is not only successful on paper.«
My approach: thinking from the customer’s perspective
Thank you for your interest in my consulting services. This is the first step, which may lead to a trusting partnership. Without trust, nothing works. Hence the informal tone of my new website.
To break down a few more barriers, I’ll tell you a little about my history. 20 years ago, I was head of marketing at Renault Germany until I started my own business in October 2005. After about 10 years in the automotive industry, including 3 years as a management consultant for clients such as Audi and Opel, I was sure that my clients would come from the automotive sector. And even though I took on projects for Mercedes-Benz many years later, I initially earned my living in the growing world of telecommunications. Among other things, I analyzed the needs of different target groups for Vodafone and Deutsche Telekom, derived positioning strategies for segments and used these to develop campaigns with agency partners. And by the time I took on similar tasks in retail and e-commerce, it became clear to me that I didn’t have to commit myself to any one industry.
Because what interests every company in every industry is always the same: What makes my customer tick? How does he think, how does he feel? Which messages, but also which products are relevant for him? What does he want to hear, what does he understand, what does he respond to?
Most of the time, I am summoned when the seller and the buyer no longer understand each other. When the brand and the customer have become estranged. When a turnaround is only possible with new marketing.
To do this, it goes without saying that I look at the specifics of the industry, the market and the competitors. I talk to stakeholders in the company, in marketing, sales and customer service. But, as I said, the focus is on the customers and their needs. Yesterday’s customers, tomorrow’s customers. Because customer needs continue to evolve, and with the multitude of media, trends and new brands, you not only have to keep pace, but stay a few steps ahead of the competition.
When I develop new goals, strategies and measures based on these insights together with selected stakeholders, a positioning, a digital strategy, new campaign approaches, possibly a search for new agencies and service providers… then honesty is the order of the day. And for that, we need trust again, to talk openly about changes without stakeholders feeling attacked. This requires tact, and I have so much trust in myself that I can say that I have developed this well in 20 years of consulting experience.
To ensure that the turnaround is not only successful on paper, I get involved and help like a friend, with clarity, but not with a wrecking ball.
How does that sound to you? Are we on the same wavelength? And are there things in your company that I can help you with? Then click on the red “i” symbol on the right and use the tool to book a half-hour appointment for the initial consultation free of charge.